A nationally known liquor manufacturer recently approached us with
a particularly interesting packaging challenge. They wanted to put together
a promotional package consisting of eight different items. The physical
nature of many of the eight items made them difficult to display.
Additionally the weight of the items was more than 18 pounds! The project
was for an upscale brand so the package design needed to
upscale, too. A good visual presentation was important. All the job
elements including structural design, graphic design, printing, finishing
and fulfillment needed to be completed in just a few weeks.
Lithocraft recommended a two-piece carton,
consisting of a corrugated insert and a double sidewall carton. A printed
plastic sleeve would slide over both pieces to provide 100% visibility and
a heavy plastic handle was used to give the package an easy carrying
We presented samples for inspection and the concept was given the
To give the corrugated insert an upscale look, we laminated a printed
litho sheet to a corrugated substrate. It was important that once the
corrugated board was cut, the edges of it did not take away from the graphics. To
accomplish this, we choose a solid color corrugated matching the graphics.
The double sidewall outer box was printed with a solid black background
color. To keep the scorelines from cracking and exposing the white inner
board, we plastic laminated the outer carton.
The entire project, including assisting the customer with press checking
the plastic outer sleeve, was accomplished by the deadline. It shows
that when working closely with Lithocraft, the impossible became possible
at a very affordable price.