Lithocraft was one of two suppliers of children’s carryout cartons for a
regional restaurant chain. Both suppliers were responsible for creating
the art and running a three month’ supply of cartons.
Our cartons had been in the restaurants for three months and our
competitor’s supply was due. We received call from the purchasing manager
on a Friday afternoon. “We are in trouble,” he said. Cartons from the
other supplier were due a week before and he had just received a call
informing him it would be two weeks before they could deliver the cartons.
He estimated he had enough cartons to last through Sunday. The purchasing
manager said, “I need cartons by Monday morning. Can you help?”
Lithocraft’s normal production schedule on this job would be a two weeks
assuming we had stock and an okayed proof. To help our client, we
basically had two days to produce the cartons…and this was over a weekend.
Our first step was to check our board inventory, but usually we keep a
large inventory on raw board stock on our floor and almost always have
enough to get a customer out of trouble.
We did have stock to run the cartons and received permission to use
standing plates. We printed the cartons on Friday night and the job was finished
early Saturday morning. We immediately die cut the cartons and then glued
them on Sunday. We put the cartons on our truck and delivered them first
thing Monday morning.
It’s not unusual for Lithocraft to face “emergency” opportunities. Being
able and willing to adopt a customer’s problem as our own problem has
earned us preferred vendor status with many of our customers.